7 Essential tools for Email Marketing 2022

What is email marketing?

The use of email in marketing is to promote a company’s products and services while also encouraging consumer loyalty. Email marketing is a type of marketing in which you can inform customers on your email list about new products, discounts, and other services. It can also be a lighter sell to inform your audience about the value of your brand or to keep them engaged in the interim between purchases. It could also be anything in the middle.

Email marketing is one of the most popular and productive tools for marketing campaigns when it comes to growing your brand or selling your products. It can also play an important role in your marketing strategy by generating leads, increasing brand awareness, building relationships, and keeping customers engaged between purchases via various types of marketing emails.

Email marketing can help you build relationships with your audience while also driving traffic to your blog, social media, or wherever you want people to go. You can even segment your emails and target users based on demographics to ensure that you only send people the messages they want to see.

Developing an effective email marketing strategy allows you to reach and connect with your target audience in a personalized manner, increasing sales at a low cost. Email marketing tools, like other platforms and media, have changed to make it easier for your business to reach customers than ever before.

Why are email marketing tools important?

Marketing channels and patterns are ever-changing. While some trends are short-lived, one channel that has remained relatively constant is email. In fact, email remains the most popular channel for content marketing among both B2C and B2B marketers. Surveys found that it has been used by 87 percent of B2B marketers and 77 percent of B2C marketers to cultivate their readership.

It can even help you boost the effectiveness of your other marketing channels, such as social media, having said that, marketers continue to face numerous challenges in their email marketing initiatives. One of the most significant challenges is the amount of time required to create a visually appealing email from scratch. 

Marketers may end up wasting a lot of time creating and sending out emails that aren’t exactly visually appealing if they don’t use efficient tools. This reduces productivity while lowering your email marketing ROI (Return on Investment).

Many businesses accept this situation because they are unwilling to invest in a tool to streamline the process. Email marketing tools, on the other hand, need not necessarily be cost-prohibitive. There are even a number of free email marketing tools available to help you save both time and money.

However, in order to have a successful email marketing strategy, you must first find the best email marketing service. This allows you to better manage your subscribers, content, and campaigns. 

The majority of email marketing services will have features in common. As a result, locating the best email marketing software for your company or website can be challenging.

Nevertheless, you will always want to expand your business but on the same hand would desire an email marketing software that is simple to use, inexpensive, and converts lead into customers, isn’t it?

It sounds easy enough, but with a myriad of email marketing tools to choose from – and every email marketing company’s website claiming the same thing – it’s anything but easy.

Therefore, in order to take care of your challenging situation, some of the most efficient and cost-effective email marketing tools have been shortlisted below, so that you stay a bit less baffled while deciding to zero on a particular one. But before that, you have to build up a clear concept of what to look for in a good email marketing tool.

Some most common email marketing tools

Constant Contact

It is the most beginner-friendly email builder. Constant Contact is a fantastic platform that we recommend to those of you who are new to the world of email marketing. This is due to their simple drag-and-drop email builder. 

It enables you to quickly create new emails that are visually appealing and on-brand with no coding knowledge required. Text, images, videos, coupons, polls, and events can be easily added to any message. It works well with their over 100 pre-built, mobile-optimized templates. 

You can monitor the results of your campaigns in real-time with Constant Contact. You’ll see data for each individual subscriber, as well as everything from open rates to click-through rates. Constant Contact offers a number of advantages, one of which is automation.

You can set up drip campaigns and trigger welcome messages for new subscribers based on their actions. Moreover, the exciting part is that Constant Contact provides a 60-day free trial, which is one of the best deals in the industry.

You can choose between two plans: Email and Email Plus. Your rate, like most email marketing platforms, will be determined by the number of subscribers on your list.

The cheaper plan will suffice for basic and professional emails. However, if you want to get the most out of your email campaigns, it is best to opt for Email Plus. 

This plan includes more advanced features such as A/B testing of subject lines, dynamic content, and automated behavioral campaigns. You’ll also have access to personalized demographic information, coupons, polls, and surveys.

Sendinblue

Sendinblue provides an email marketing solution that is fully automated for growing businesses. That means Sendinblue is a strong contender if you’re just starting out and want to grow your list and your sales. To optimize your email marketing campaigns, they provide a combination of drag-and-drop editors and automation.

Landing pages are web pages that have a specific purpose. Create actionable and engaging web pages to help you collect leads.

Forms can be placed anywhere on your website to collect user information. Utilize the power of Facebook marketing to generate more leads.

Ads that are highly effective based on a user’s previous online interactions.

All of this contributes to Sendinblue’s audience, lead, and customer growth. The platform is free to use and allows you to send unlimited contacts and up to 300 emails per day. That’s a fantastic deal, especially if you’re running a bootstrapped startup or a solo operation. Their email builder is extremely user-friendly, with a drag-and-drop editor that allows you to easily customize the look and feel of your email.

They presently offer four different pricing tiers, free, lite, premium, and enterprise. The Lite plans should be sufficient for the majority of small businesses and startups. However, as your company grows, the Premium option is always a good choice. This includes even more marketing features, such as Facebook and retargeted ads, as well as phone support.

MailerLite

MailerLite provides all of the essentials while omitting all of the extraneous features. It’s an excellent choice for anyone looking for a straightforward email marketing service. You’re a designer who doesn’t require a lot of bells and whistles. 

All you need are the tools to start your newsletter or send emails and do so effectively. It’s also useful for groups. Nobody will be intimidated by this platform, which means that everyone will make use of the core features available to them.

The platform still provides tools for automation, landing pages, pop-ups, and surveys, so you’re not completely restricted. However, the user interface for each one is fairly spartan and straightforward.

MailerLite’s drag-and-drop editor makes it simple for anyone to create a high-quality message. Segment your subscribers to improve personalization, and use features like A/B testing to optimize your campaigns. MailerLite is especially recommended for those who want simple email software at a reasonable rate.

There is a free plan for up to 1,000 subscribers, but it is limited to 12,000 emails per month and does not include all features. When you’re first starting out, you can use this option as an extended free trial.

Hubspot

HubSpot is the undisputed king of marketing automation, so it comes as no surprise that they provide an excellent email marketing solution. They enable you to create, personalize, and optimize emails quickly and easily without the need for designers or IT. 

The automated workflows are where their software really shines. This enables you to easily set triggers for your email subscribers and convert leads into customers or whatever else you want them to do.

You can also visualize this using the software’s handy mapping tool for greater clarity and easy optimization. Consider it a choose-your-own-adventure journey for your subscribers. You can have them branch off to experience different, targeted things via email based on the specific actions they take. 

The email marketing service is just one tool in Hubspot’s Swiss Army Knife. It can be used independently or in conjunction with their other offerings, such as Marketing Hub and CRM. When combined with those products, your email marketing becomes even more powerful.

They also have a plethora of pre-made email templates to assist you. You will be able to create great emails using their drag-and-drop builder without any coding or development knowledge. HubSpot is easy to use and allows you to personalize your layout, add calls-to-action and images, and change your content and colors to match your brand.

Customize your emails with their advanced customization tools to easily increase your open and clickthrough rates. You can use any information in an email subscriber’s contact records to serve up the most relevant subject lines, content, links, attachments, and calls to action automatically. 

Their A/B testing tool is excellent. After you’ve sent your emails, use it to dig into the detailed analytics to see which performed better, and why. You can also use this data to determine which subject lines receive the most opens, as well as the content and calls-to-action that will result in more sales.

You can also use this in conjunction with landing pages and signup forms to accurately determine the ROI of email campaigns. The HubSpot email tool is free for the first 2,000 emails sent per month, with upgrade options starting at $50 per month.

Drip

Drip is a robust enterprise email marketing platform that is ideal for eCommerce, bloggers, and digital marketers.

They provide a variety of tools to help with marketing automation, sales funnels, and personalization.

Their email software integrates seamlessly with all popular website builders, including WordPress and WooCommerce.

This makes it simple to add pop-ups / opt-in signup forms to your website and capture more leads.

Drip distinguishes itself from competitors such as Campaign Monitor with intelligent marketing automation tools, smarter email segmentation, split testing features, list groups, and a visual automation workflow builder.

These features enable you to reach out to specific customers on your email list in order to increase sales. Drip offers live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation as support options.

Drip is used by many business organizations as it allows sending bulk emails while also connecting and engaging with each customer on a personal level through their smart eCommerce marketing automation. Their eCommerce revenue attribution feature shows exactly how much revenue each email marketing campaign generates.

Despite its high price tag, it is believed that Drip is the best email marketing software for eCommerce websites and business owners looking for more advanced features to maximize their marketing efforts.

Drip provides a free trial, and their plans begin at $49 per month, which includes all of their features. They recently added SMS notification as a feature to all plans, allowing you to communicate with your users via both email and SMS marketing channels. As a result, they are a true all-in-one email marketing platform for business owners.

ConvertKit

ConvertKit is an advanced email marketing platform designed for professional bloggers, authors, and marketers. It is both simple to use and extremely powerful. The unique feature of ConvertKit is the ability to easily offer content upgrades and incentives with email signup forms. 

It also includes simple auto-responders that allow you to send drip emails from their emailing service. ConvertKit allows you to easily divide your subscribers into those who are interested and those who have already purchased. 

This allows you to increase conversions by sending personalized automated emails. This is known as targeted email marketing in the marketing world. They have all of the powerful features you’d expect from a top-tier email marketing service, including a/b testing, beautiful email templates, a landing page builder, smart workflows, and much more.

ConvertKit provides email-based support and has a large knowledge base with excellent learning materials. Many ConvertKit features, such as paid newsletters, are specifically designed for creators and professional bloggers, which is why they are ranked as the best email marketing service for professional bloggers.

They’ve even made it possible to sell digital products and subscriptions from the same platform. ConvertKit provides a 14-day free trial and pricing starts at $29/month. They also have a 30-day money-back guarantee. 

Additionally, their Creator Pro plan involves additional features such as a newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences.

AWeber

AWeber is one of the world’s oldest and most popular email marketing service providers. They provide a variety of tools to help small and medium-sized businesses manage their email marketing. It’s simple to get started with AWeber. 

It integrates seamlessly with the majority of platforms, including WordPress. You will have access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and detailed email tracking.

AWeber also contains other potential email marketing features like AMP emails, automatic RSS-to-email for bloggers, and subscriber segmentation based on tags. Live chat, phone support, email support, live webinars, and a vast library of tutorials are all available as support options.

AWeber provides a free plan with a limit of 500 subscribers.

Following that, their pricing begins at $19 per month. To save even more money, you can sign up for quarterly or annual plans.

How to understand if the one you choose is a good email marketing tool?

A good email marketing service should allow you to create highly intriguing email newsletters with an intuitive user interface preferably the one with that of a drag-and-drop editor. You should be able to easily send customized and targeted bulk emails without much effort. This is also referred to as marketing automation.

READ: 5 EMAIL MARKETING TIPS FOR RISING BUSINESSES

Apart from that, your email marketing service should make it simple to control your contact list, segment users into groups, and track the effectiveness of your email marketing campaigns. Above all, a good email service provider guarantees that your email campaigns do not end up having a place in your spam box. 

After all those detailed explanations, let’s pick up from where we left and take a tour through some of the most popular email marketing service providers and find out how they differ from one another in their features.

The Takeaway

So, what are you holding out for? Choosing one of the best online marketing services for your email campaigns is essential for any successful business, regardless of size or industry.

A professional bulk email software will provide you with everything you need to take your marketing to the next level and help your business succeed, from beautifully designed newsletters to campaign tracking and auto-responder reviews.